São João da Madeira has a rich industrial heritage with its traditional industries and a growing diversity of industrial activity.
São João da Madeira Industrial Tourism, created in 2012, was one way of preserving the region's important industrial legacy and promoting its economic and social development.
With more than 300,000 visitors, this program has been a success by offering daily industrial tours, allowing visitors to explore factories in full operation, industrial museums and other emblematic spaces of the local history and economy.
São João da Madeira City Council launched this Industrial Tourism project, funded by ON.2, with the aim of combining the preservation of the industrial archaeological legacy with the promotion of traditional industries and new creative and technological industries, through visits to different factories in the municipality.
This space is the starting point for an unforgettable journey into the past, present and future of our industrial history.
It is located in the tower of the emblematic Oliva company, one of the most important and historic buildings in São João da Madeira.
The Welcome Center is a space prepared to provide all the information visitors need about the territory of São João da Madeira and all the partners in the Industrial Heritage Tours, whether they are factories or museums.